Why do we play?
As a kid, this was never a question we had to ask. Play was as natural as breathing. Couch cushions became forts. Cardboard boxes helped us rocket to the moon. Splashing in puddles was totally hilarious. Remember that? Play was our first taste of freedom. And in that freedom we discovered who we were, and what we could be.
But here's the thing: today, play time is being crowded-out. Kids today have 8 fewer hours of free, unstructured playtime a week than they had 20 years ago1. That's a problem. This time has been lost to hyperschedulized calendars, mindless distraction, and adult-driven play. The result? Imaginations are leashed. Play becomes restrictive. Toys get older quicker, piling up and cluttering more shelves.
So we're calling for a way to play that is endlessly new...
It's not just a philosophy. It's a call to action.
Boundless Play is playing without an agenda and delighting in the joy of the moment. It's a race to explore and discover.
And it's how Tegu makes play new, again and again.
Tegu Blocks are built to foster curiosity. The mystery of magnets offers an experience that starts with marvel and joy. The very first "click-clack" of two blocks coming together sparks an instant magical discovery. Simple magnets and blocks become so much more, and Boundless Play is off and running.
Kids are the best people on earth at discovering more from less. So our blocks are made to expand a child's imagination. Where an adult sees a rectangular piece of wood, a child sees a train. Where a parent finds a magnet, a kid discovers a robot. Boundless Play means charting new territory. So while you won't find instructions in our packaging, you will find plenty of inspiration.
To see a child at play is to witness potential in its purest form. Boundless Play is where progress, problem-solving, and ingenuity thrive. That's why Tegu Blocks are thoughtfully designed to help kids face challenges with resourcefulness and creativity at their earliest stages of development. We think outside the lines, so that your kids will too.
We're calling kids to make-believe the unbelievable, to tumble into new magical terrains, to build new worlds so they can someday make this one better.
Go ahead, play!