Dear Retail Friends and Partners,
I hope this letter finds you well and prepared for the most exhilarating time of year. For those of you that I have yet to meet, I am Will Haughey, one of the brothers behind Tegu. Chris and I started on this adventure together as founders 6 years ago and we could not be more grateful for the journey it has been thus far. Now, I am well aware that the fourth quarter is upon us, and every minute counts more than ever, so in that spirit I will be brief.
I am fresh off a trip to our manufacturing headquarters in Tegucigalpa, Honduras with our entire Tegu team. As most of you know, we made Honduras our wholly-owned factory home to bring lasting change to the Country, the third poorest in the Western Hemisphere. Tegu was born out of the question, “Could we create a for-profit company based in Honduras that would foster a positive social impact through its business?” I have come back to this question countless times over the past 6 years and to be completely transparent with you, there have been days where this ambition has felt unattainable. There have been days where Chris and I have looked at each other and asked, “Are we crazy to try to achieve this?” But, those dim moments shrink into the shadows when considered amidst the week we just had in Honduras. I am elated to share that we just celebrated two major milestones that would not be possible without you: 1) we’ve now hired over 200 workers earning living wages in Honduras, and 2) we’ve planted over half a million trees in connection with our product sales. The joy we find in these incredible markers must be shared with you, so please take a moment and be encouraged by the direct impact of your partnership.
While there are many inspiring stories to share from our time in Honduras, one specific event stands out. Tegu hosted a ‘family night,’ where we invited our entire staff and their families to a carnival of sorts. A delicious meal was shared, faces were painted, soccer was played, laughter was overflowing and most importantly, friendships were born and joy abounded. This massive congregation of over 500 Tegu family members gave us a snapshot into what the next generation of our company looks like. I share this image with you as a partner on this journey. I share this vision to inspire you. Lives change when we reach more customers; thank you for helping make this change real. Again, please take a moment and digest what this means: the joy your customers experience with Tegu is simply the beginning of a bigger, life changing story for proud, hardworking families in the impoverished nation of Honduras.
I am honored to call you a partner in Tegu’s story. And, in closing I want to thank you for your support, commitment and passion for Tegu. Our team can have all the passion in the world, but if it doesn’t translate to you, our mission is lost. I wish you the very best this holiday season and again I thank you for the space you have given us in your store (and in your heart). You can sell Tegu with as much confidence as you’ve ever placed in any toy; we’re an authentic story of unlocking good through play. And, we will be cheering you on from a distance—please know that we love hearing from you, we delight in serving you and we look forward to connecting when the fourth quarter dust settles!
All the best,
Will and Chris Haughey