I look forward to the day when the name “Tegu” immediately conjures up images of fantastic magnetic wooden building blocks in the imagination of a complete stranger pulled off the street. In fact, I think I can safely say that the entire team here at Tegu looks forward to that day. Of course we know it won’t happen overnight, or possibly even in the next several years. These things take time, and we’re more than happy to do our part to get the word out there.
We did recently take a small step forward in this endeavor that was reaffirmed to me on Sunday. But first, a little background information.
As we are growing and maturing as a company, one of our largest priorities is finding ways to get the word out on the street. (Of course, I am talking about the mean sensible car-filled streets of suburban USA). Through various efforts, we have seen Tegu featured in multiple online publications and blogs. We have seen Tegu profiled in print in numerous periodicals. And we have even seen Tegu blocks manipulated in the beautifully manicured hands of several morning show personalities on the small screen. (Sadly, our attempt to pitch placement in James Cameron’s Avatar did not go through)
Through a fortunate turn of events, we were recently featured on a segment about awesome indoor winter activities on NBC’s Today Show in January. The Today Show is televised nationally, and reaches roughly six million viewers. Needless to say, we were excited for the opportunity, and as it turns out- rightly so. If you haven’t seen the segment yet, you can see it HERE.
A screen capture from our 30 seconds of fame!
Following our segment on the Today Show, we had an increase on our waiting list of over 200%, and our Facebook fan page saw the biggest influx of new fans since our initial push. These are all great things.
New facebook fans!
But sometimes it takes a specific instance to really drive things home, which leads me to my story from Sunday.
I was talking to a new friend and we were going through the basic Los Angeles introduction song and dance: Where are you from? (nobody is from Los Angeles) Valley or Westside? (Westside, thankyouverymuch) Favorite earthquake story? (Loma Prieta ’89, up North) Etc. etc. And the inevitable “So what do you do?” came up. When it was my turn, I proudly stated that I was a toy designer for a start-up toy company, and that we are making magnetic wooden blocks.
“Magnetic wooden blocks? Were you guys on the Today show?”
: o (That was me, after her question.)
Now that was great to hear, but it was even greater to see her eyes light up as she asked! It was the first time ever that I had met someone who had heard of our blocks before I met them, and positive proof that the Tegu story is reaching real people out there. She went on to share about how Tegu had caught her attention as a great product for her nephew, and that definitely put a smile on my face. In fact, thanks to my interaction and the Today Show, I expect one more fan on our Facebook page today. So, if you’re reading this (and you know who you are) thanks for reaffirming our efforts in one fell swoop, and bringing us one step closer to our goal.