http://www.tegu.com/blog/2009/06/07/tegus-genesis/ Just another WordPress weblog Thu, 24 Jun 2010 22:13:33 -0400 http://wordpress.org/?v=2.8.3 hourly 1 http://www.tegu.com/blog/2009/06/07/tegus-genesis/comment-page-1/#comment-1253 How to start a toy company, Part 1 of 2 « Tegu | Blog Fri, 01 Jan 2010 21:35:22 +0000 http://tegu.com/blog/?p=25#comment-1253 [...] Tegu is a socially-motivated business and was created to effect change in poverty-ridden Honduras by connecting it to the rest of the world through inventive, winning products. We call these products “relevant goods,” or those which matter to sophisticated consumers the world over. To be clear, despite being fueled by a social motivation to help those in need, we are not seeking compassion-driven purchases; our model doesn’t hold up unless we can go head-to-head with the brands you already know and love. In short, the more toys we sell globally, the bigger the social impact in Honduras (for more info on why we chose Honduras, see here). [...] [...] Tegu is a socially-motivated business and was created to effect change in poverty-ridden Honduras by connecting it to the rest of the world through inventive, winning products. We call these products “relevant goods,” or those which matter to sophisticated consumers the world over. To be clear, despite being fueled by a social motivation to help those in need, we are not seeking compassion-driven purchases; our model doesn’t hold up unless we can go head-to-head with the brands you already know and love. In short, the more toys we sell globally, the bigger the social impact in Honduras (for more info on why we chose Honduras, see here). [...]

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